REVEALED: The Chiefs see an increase of 100,000 new followers per game, according to new data
- Kansas City Chiefs saw 103,028 new followers per game, on average
- Philadelphia Eagles and San Francisco 49ers have had the second and third most significant number of new followers per game, respectively.
- Over 12 million followers have been collectively gained across all 32 teams throughout the 2023 season.
The Kansas City Chiefs have had the largest boost to their online following over the course of the 2023 NFL season, gaining over 1.7 million new followers during the most recent season – averaging out to over 100,000 new followers per game.
KingCasinoBonus.com analyzed follower counts for all 32 NFL teams at the start of the season versus at the end of the season (01/24/24). For each team, they looked at the combined number of followers on X (formerly Twitter), Threads, TikTok, and Instagram on 7 September 2023 and compared it with 24 January 2024 data to determine which teams had the biggest change in followers over the course of the season.
In first place are the Super Bowl champions Kansas City Chiefs, who, throughout the 2023 season, saw an average of 103,028 new followers per game, equating to an additional 1,751,484 new followers – an increase of 20.67%. With Taylor Swift and Chiefs tight end Travis Kelce making regular headlines, it may come to some as no surprise the Chiefs have seen such a drastic uptick in followers.
In second place are the Philadelphia Eagles, who saw 91,666 new followers per game on average throughout the season, equal to an additional increase of 1,558,324 new followers. The Eagles currently have their largest following on X, with 3.8 million followers, followed closely by Instagram, with 3.5 million followers.
In third place are the Super Bowl runners-up, the San Francisco 49ers, who saw an average of 43,331 new followers per game across all their social media pages – equal to an increase of 1,689,619 new followers. The 49ers’ largest following was found to currently be Instagram, accounting for 3,803,877 of their present 8,472,466 total followers.
In fourth place are the Dallas Cowboys, who saw 41,407 new followers per game on average. Seeing an increase of 703,922 new followers over the 2023 season, the Cowboys’ huge fanbase at the start of the season (11,221,205 followers) meant that they only saw a total follower increase of 6.27%.
In fifth place are the Miami Dolphins, who saw 38,293 new followers per game on average – working out to a total of 650,981 new followers throughout the 2023 season, or an increase of 15.99%. Instagram was found to be the Dolphins’ largest source of followers, accounting for 1,874,145 of their 4,749,644 current total followers.
Sixth place goes to the Detroit Lions, who saw, on average, 34,262 new followers per game – working out to an additional 723,405 followers over the course of the season. The Lions’ biggest following at present is seen to be on TikTok, with 2.1 million followers.
In seventh place are the Baltimore Ravens, who saw 32,785 new followers per game, equal to 816,512 additional followers. The Ravens’ biggest current social media platform was found to be Instagram, with 2.1 million followers, followed closely by X, with 1.9 million followers.
The remainder of the top ten features the Cincinnati Bengals in at eighth, who, since the start of the season, have seen 27,734 new followers per game on average – an increase of 501,884 followers over the course of the season.
The Buffalo Bills take the ninth spot on the list, with 26,904 new followers per game, on average, equal to 510,412 new followers across their social media platforms during the 2023 season.
The Pittsburgh Steelers are in tenth place, seeing an average of 22,464 new followers per game – or 185,457 new followers throughout the season across social media platforms. Notably, the smallest increase in the number of new followers and the Jaguars’ smaller starting follower base meant they secured a ranking in the top ten.
Interestingly, across all teams throughout the 2023 season, there was an increase of 12,164,658 million followers since the start of the season, from 172,413,596 followers on 7 September 2023 to 184,578,254 followers on 24th of January 2024.
The Washington Commanders were seen to have the lowest amount of new followers per game, seeing on average just 5,023 new followers for each game – an increase of just 85,389 new followers throughout the season.
| Rank | NFL Team | Combined Followers – 09/07/23 | Combined Followers – 01/24/24 | Change In Followers (Figure) | Change In Followers (Percentage) | New Followers Per Game (Average) |
| 1. | Kansas City Chiefs | 8,471,854 | 10,223,338 | 1,751,484 | 20.67% | 103,028 |
| 2. | Philadelphia Eagles | 9,097,657 | 10,655,981 | 1,558,324 | 17.13% | 91,666 |
| 3. | San Francisco 49ers | 6,782,847 | 7,519,482 | 736,635 | 10.86% | 43,331 |
| 4. | Dallas Cowboys | 11,221,205 | 11,925,127 | 703,922 | 6.27% | 41,407 |
| 5. | Miami Dolphins | 4,070,781 | 4,721,762 | 650,981 | 15.99% | 38,293 |
| 6. | Detroit Lions | 4,578,443 | 5,160,905 | 582,462 | 12.72% | 34,262 |
| 7. | Baltimore Ravens | 5,103,455 | 5,660,806 | 557,351 | 10.92% | 32,785 |
| 8. | Cincinnati Bengals | 5,057,752 | 5,529,232 | 471,480 | 9.32% | 27,734 |
| 9. | Buffalo Bills | 5,322,984 | 5,780,360 | 457,376 | 8.59% | 26,904 |
| 10. | Pittsburgh Steelers | 9,279,586 | 9,661,467 | 381,881 | 4.12% | 22,464 |
A spokesperson for KingCasinoBonus.com commented on the findings, saying:
“It is perhaps unsurprising to see that the Chiefs have experienced such a jump in followers this season. Outside of the success on the gridiron, Taylor Swift’s romance with tight end Travis Kelce has undeniably played a huge role in amplifying the social media presence of the Kansas City Chiefs, by bringing in followers who would otherwise not have shown an interest in the team.”
ENDS
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Source: Instagram, Threads, X, TikTok
Methodology:
Followers for each NFL franchise were gathered for the social media platforms Instagram, X, TikTok, and Threads on the first day of the season (7 September 2023) and then again on 24th of January 2024. Follower numbers were then combined across platforms for each team and ranked based on the difference in amount between the two dates.
Below is a table of extended results:
| Rank | NFL Team | Combined Followers – 09/07/23 | Combined Followers – 01/24/24 | Change In Followers (Figure) | Change In Followers (Percentage) | New Followers Per Game (Average) |
| 1. | Kansas City Chiefs | 8,471,854 | 10,223,338 | 1,751,484 | 20.67% | 103,028 |
| 2. | Philadelphia Eagles | 9,097,657 | 10,655,981 | 1,558,324 | 17.13% | 91,666 |
| 3. | San Francisco 49ers | 6,782,847 | 7,519,482 | 736,635 | 10.86% | 43,331 |
| 4. | Dallas Cowboys | 11,221,205 | 11,925,127 | 703,922 | 6.27% | 41,407 |
| 5. | Miami Dolphins | 4,070,781 | 4,721,762 | 650,981 | 15.99% | 38,293 |
| 6. | Detroit Lions | 4,578,443 | 5,160,905 | 582,462 | 12.72% | 34,262 |
| 7. | Baltimore Ravens | 5,103,455 | 5,660,806 | 557,351 | 10.92% | 32,785 |
| 8. | Cincinnati Bengals | 5,057,752 | 5,529,232 | 471,480 | 9.32% | 27,734 |
| 9. | Buffalo Bills | 5,322,984 | 5,780,360 | 457,376 | 8.59% | 26,904 |
| 10. | Pittsburgh Steelers | 9,279,586 | 9,661,467 | 381,881 | 4.12% | 22,464 |
| 11. | Houston Texans | 3,818,254 | 4,187,649 | 369,395 | 9.67% | 21,729 |
| 12. | Green Bay Packers | 6,155,365 | 6,466,602 | 311,237 | 5.06% | 18,308 |
| 13. | Minnesota Vikings | 4,016,551 | 4,304,477 | 287,926 | 7.17% | 16,937 |
| 14. | Las Vegas Raiders | 4,813,805 | 5,100,985 | 287,180 | 5.97% | 16,893 |
| 15. | Los Angeles Chargers | 3,370,730 | 3,627,391 | 256,661 | 7.61% | 15,098 |
| 16. | Cleveland Browns | 4,100,850 | 4,355,820 | 254,970 | 6.22% | 14,998 |
| 17. | Seattle Seahawks | 7,096,365 | 7,329,487 | 233,122 | 3.29% | 13,713 |
| 18. | New England Patriots | 11,146,088 | 11,376,893 | 230,805 | 2.07% | 13,577 |
| 19. | New York Jets | 3,337,425 | 3,552,874 | 215,449 | 6.46% | 12,673 |
| 20. | Tampa Bay Buccaneers | 4,045,967 | 4,241,279 | 195,312 | 4.83% | 11,489 |
| 21. | Tennessee Titans | 3,100,035 | 3,289,793 | 189,758 | 6.12% | 11,162 |
| 22. | Los Angeles Rams | 4,584,493 | 4,770,175 | 185,682 | 4.05% | 10,922 |
| 23. | New York Giants | 5,988,585 | 6,163,378 | 174,793 | 2.92% | 10,282 |
| 24. | Jacksonville Jaguars | 2,163,527 | 2,337,085 | 173,558 | 8.02% | 10,209 |
| 25. | Atlanta Falcons | 4,852,322 | 4,999,768 | 147,446 | 3.04% | 8,673 |
| 26. | Denver Broncos | 5,138,072 | 5,285,002 | 146,930 | 2.86% | 8,643 |
| 27. | Chicago Bears | 4,796,604 | 4,938,574 | 141,970 | 2.96% | 8,351 |
| 28. | Arizona Cardinals | 3,208,686 | 3,329,833 | 121,147 | 3.78% | 7,126 |
| 29. | Carolina Panthers | 6,140,271 | 6,248,241 | 107,970 | 1.76% | 6,351 |
| 30. | Indianapolis Colts | 3,304,987 | 3,405,164 | 100,177 | 3.03% | 5,893 |
| 31. | New Orleans Saints | 4,895,024 | 4,990,909 | 95,885 | 1.96% | 5,640 |
| 32. | Washington Commanders | 3,353,026 | 3,438,415 | 85,389 | 2.55% | 5,023 |
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Author: David Keech
David Keech is a retired teacher and works as a sportswriter, sports official and as an educational consultant. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]
