Multiple reports have surfaced from television and media experts that the NFL could consider making the Super Bowl a pay per view event.
The Super Bowl is the most-watched TV program of the year, averaging over 100 million viewers for CBS, NBC, or Fox. Doing so would result in huge dollars for the league.
“The numbers would be astronomical,” says pay-per-view expert Joe Hand Jr., president of Joe Hand Productions. The NFL declined to comment.
Hand believes a pay-per-view Super Bowl would easily shatter the record for highest-grossing PPV of all time. Floyd Mayweather vs. Manny Pacquiao currently holds that distinction, generating 4.6 million buys and $600 million in revenue in 2015.
It’s estimated that the NFL could charge up to $200 per home. In comparison, the price for Mayweather vs. Conor McGregor in 2017 was $99.95 for high definition, $89.95 for standard.
The NFL’s “Sunday Ticket” package is the most popular PPV program for bars and restaurants. Approximately 20,000 businesses purchase Sunday Ticket each season — around 5,000 pony up for big boxing and UFC fights.
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