Each NBA Team’s Most Influential Player on Social Media

Each NBA team’s most influential player on social media

 

• LeBron comes in as the most influential NBA player on social media, as well as the most influential player on the Lakers roster
• Steph Curry follows behind, in addition to being the Warriors’ most influential player
• Russell Westbrook comes in third

 

New research has revealed the NBA’s most influential players on social media and every team’s most influential player.

 

The study by sports betting media group Canada Sports Betting analysed Instagram follower and impressions data for the NBA to see who the biggest social media influencers in the NBA were, how much they could earn from social media, and who each team’s biggest influencers were, respectively.

 

It found that LeBron James is by far the most significant influencer on social media in the NBA, with 159,303,413 followers on Instagram at the time of the study, potentially earning $339,250 per sponsored post. This makes him the Lakers’ biggest influencer, followed by D’Angelo Russell with 3,937,656 followers and Austin Reaves with 1,172,862 followers.

 

Stephen Curry comes in second of all influencers across the league, with 55,608,022 Instagram followers at the time of the study, potentially earning around $151,650 for every sponsored Instagram post. He comes in as the Warriors’ biggest influencer, followed by Klay Thompson and Chris Paul, who both make the top ten list, with 17,078,693 and 11,868,885 followershard respectively.

 

Third place on the list goes to Russell Westbrook, who comes in with 23,079,551 followers and potential earnings of $77,350 for every sponsored post. This also makes him the most significant influencer on the Clippers’ roster, followed by James Harden with 11,889,847, and Bones Hyland with 354,576 followers.

 

Kyrie Irving takes fourth place on the list, with 19,797,207 followers at the time of the study, making him the biggest influencer at the Dallas Mavericks, with potential earnings at $68,750 per sponsored post. Other top social media influencers on the Mavericks include Luka Doncic, with 8,559,428 followers, and Seth Curry, with 2,101,139 followers.

 

Rounding out the top five is Lonzo Ball, who comes in with 18,355,031 followers, potentially earning $64,900 per sponsored post. He is the Chicago Bulls’ biggest influencer, followed by DeMar DeRozan with 3,428,862 followers and Zach LaVine with 2,468,523 followers.

 

#	Player	Team	Instagram @	No. of Followers	Estimated earnings per post
1	LeBron James	Los Angeles Lakers	KingJames	159,303,413	$339,250
2	Stephen Curry	Golden State Warriors	stephencurry30	55,608,022	$151,650
3	Russell Westbrook	Los Angeles Clippers	russwest44	23,079,551	$77,350
4	Kyrie Irving	Dallas Mavericks	kyrieirving	19,797,207	$68,750
5	Lonzo Ball	Chicago Bulls	zo	18,355,031	$64,900
6	Klay Thompson	Golden State Warriors	klaythompson	17,078,693	$61,450
7	Giannis Antetokounmpo	Milwaukee Bucks	giannis_an34	16,070,192	$58,650
8	Kevin Durant	Phoenix Suns	easymoneysniper	13,430,152	$51,150
9	James Harden	Los Angeles Clippers	jharden13	11,889,847	$46,550
10	Chris Paul	Golden State Warriors	cp3	11,868,885	$46,500

 

Commenting on the findings, a spokesperson for Canada Sports Betting said: “The likes of LeBron, Curry, and Westbrook remain the NBA’s biggest influencers; however, what is interesting to see is the social media influence certain players have above their respective rosters. This can be seen with LaMelo Ball, for example, who has nearly ten times the number of followers of anyone else at the Hornets. It would be interesting to see the effect individual players have on the social media presence of their respective teams with the number of fans that will follow a player wherever they go.”

 

Ends

 

Source: Inzpire.me Instagram Pricing Calculator

 

Methodology: Follower counts were analysed to find the most followed players across each NBA team, and impressions were then analysed to find the estimated earnings per sponsored post

 

Team	Top Player	Instagram @	No. of Followers	Estimated earnings per post
Atlanta Hawks	Trae Young	traeyoung	5,120,507	$24,450
Boston Celtics	Jayson Tatum	jaytatum0	6,702,147	$30,050
Brooklyn Nets	Ben Simmons	bensimmons	7,546,220	$32,900
Charlotte Hornets	LaMelo Ball	melo	10,325,442	$41,800
Chicago Bulls	Lonzo Ball	zo	18,355,031	$64,900
Cleveland Cavaliers	Tristan Thompson	realtristan13	3,958,819	$20,050
Dallas Mavericks	Kyrie Irving	kyrieirving	19,797,207	$68,750
Denver Nuggets	DeAndre Jordan	deandre	1,844,767	$11,200
Detroit Pistons	Marvin Bagley III	mb3five	1,025,101	$7,150
Golden State Warriors	Stephen Curry	stephencurry30	55,608,022	$151,650
Houston Rockets	Jalen Green	jalen	2,446,690	$13,900
Indiana Pacers	Scottie Barnes	ya.boy.scottie	611,921	$4,800
Los Angeles Clippers	Russell Westbrook	russwest44	23,079,551	$77,350
Los Angeles Lakers	LeBron James	KingJames	159,303,413	$339,250
Memphis Grizzlies	Ja Morant	jamorant	9,786,922	$40,150
Miami Heat	Jimmy Butler	jimmybutler	9,915,864	$40,550
Milwaukee Bucks	Giannis Antetokounmpo	giannis_an34	16,070,192	$58,650
Minnesota Timberwolves	Karl-Anthony Towns	karltowns	4,265,068	$21,250
New Orleans Pelicans	Zion Williamson	zionwilliamson	5,352,715	$25,300
New York Knicks	R.J. Barrett	rjbarrett	1,122,693	$7,650
Oklahoma City Thunder	Shai Gilgeous-Alexander	shai	2,679,274	$14,950
Orlando Magic	Markelle Fultz	markellefultz	9,123,562	$38,050
Philadelphia Sixers	Joel Embiid	joelembiid	7,599,799	$33,100
Phoenix Suns	Kevin Durant	easymoneysniper	13,430,152	$51,150
Portland Trail Blazers	Scoot Henderson	thereal0_	593,594	$4,700
Sacramento Kings	JaVale McGee	javalemcgee	1,615,600	$10,100
San Antonio Spurs	Victor Wembanyama	wemby	3,326,007	$17,600
Toronto Raptors	Dennis Schroder	ds17_fg	2,610,242	$14,600
Utah Jazz	Jordan Clarkson	jordanclarksons	2,062,862	$12,200
Washington Wizards	Kyle Kuzma	kuz	5,004,607	$24,000

Athlete of the Week and Team of the Week:

Nominate an athlete or team: HERE

**********************************************

Pancakes or Waffles!  We feature top area athletes with our world-renowned feature. Send us your nominations for who you’d like us to interview HERE

College Athlete Roundup! We want to recognize student-athletes from the area who are competing at the college level. Send us information on college athletes from the area with our simple form HERE

Where are they Now? We feature athletes and difference makers from the past, standouts in sports who excelled over the years and have moved on. Know of a former athlete, coach, or difference maker who we should feature? Know of a former standout competitor whose journey beyond central Wisconsin sports is one we should share? Send us information on athletes and difference makers of the past with our simple form HERE

Baked or Fried! We also feature difference makers throughout central Wisconsin: coaches, booster club leaders, administration, volunteers, you name it. Send us your nominations for who you’d like us to interview HERE