The NFL teams with the most social media growth in the 2023 season
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- Kansas City Chiefs have seen the largest increase in social media followers since the start of the season, with 548,840 new fans.
- Miami Dolphins and Philadelphia Eagles recorded the second and third-highest growth rates, respectively.
- The Los Angeles Rams are the only NFL team with fewer followers than at the start of the season, with an overall decrease of 8,529 followers.
A new study has revealed that the Kansas City Chiefs have recorded the highest growth in social media followers since the start of the 2023 NFL season.
Casino experts at CasinoAlpha recorded the social media following for each of the 32 NFL teams across Instagram, X (Twitter) Threads, and TikTok at the start of the 2023 NFL season to establish which teams have since seen the biggest boost to their online fanbase.
The top 10 NFL Teams by percentage growth in followers
| Rank | NFL Team | Total increase in social media followers (since 7th September) | Percentage growth in followers |
| 1. | Kansas City Chiefs | 548,840 | 6.48% |
| 2. | Miami Dolphins | 157,906 | 3.88% |
| 3. | Philadelphia Eagles | 239,513 | 2.63% |
| 4. | New York Jets | 81,896 | 2.45% |
| 5. | San Francisco 49ers | 164,839 | 2.43% |
| 6. | Detroit Lions | 104,100 | 2.27% |
| 7. | Cincinnati Bengals | 110,652 | 2.19% |
| 8. | Los Angeles Chargers | 61,445 | 1.82% |
| 9.(=) | Dallas Cowboys | 195,058 | 1.74% |
| 9.(=) | Tennessee Titans | 54,005 | 1.74% |
| 10.(=) | Buffalo Bills | 90,188 | 1.69% |
| 10.(=) | Jacksonville Jaguars | 36,666 | 1.69% |
1. Kansas City Chief – 6.48% increase
Ranking in first place are the Kansas City Chiefs with a 6.48% increase in total followers across their social media channels. The Chiefs have experienced not only the highest percentage increase in followers, but also the highest absolute figure, at 548,840 new followers since the season began.
They saw their highest proportion of followers come from Tiktok, with 303,888 new fans coming from the video sharing platform alone.
The rise in Chiefs’ social media following coincides with speculation of a blossoming romance between Chiefs’ tight end, Travis Kelce and global popstar, Taylor Swift, who attended the Chiefs vs Bears game at the Arrowhead stadium, and the more recent Jets vs Chiefs game on 2 October.
2. Miami Dolphins – 3.88% increase
The Miami Dolphins are in second place with a growth rate of 3.88%. The Dolphins have gained an additional 157,906 followers across Tiktok, Instagram, Threads and Twitter since the start of the season, with the majority of these new followers coming from Instagram and Tiktok, where the team is most active.
3. Philadelphia Eagles – 2.63% increase
Philadelphia Eagles rank third with a combined increase of 2.63% in social media followers across the four social media platforms since the start of the season. The Eagles currently have a combined 9.3 million followers across these platforms and their TikTok videos have received 68.9 million likes.
4. New York Jets – 2.45% increase
The New York Jets rank in fourth place, recording a 2.45% increase in social media following. The Jets, who are set to face the Broncos after their loss to the Chiefs, have a combined following of 3.4 million across Instagram, Twitter, Threads and TikTok. Their largest fan base is on Twitter, where they have amassed 1.4 million followers.
5. San Francisco 49ers – 2.43% increase
Following closely in fifth place are the San Francisco 49ers, who have seen a 2.43% increase in followers, going from 6.7 to 6.9 million combined followers since the start of the season. Of the social media platforms analysed, the 49ers have their largest following on Instagram, with 2.9 million followers.
The Detroit Lions come in sixth place with a 2.27% increase in followers bringing them up to a combined social media following of 4.7 million. In seventh place are the Cincinnati Bengals who have a combined follower count of 5.2 million, a 2.19% increase from the start of the season.
The Los Angeles Chargers are in eighth place with 1.82% more followers than at the start of the season.
Dallas Cowboys and Tennessee Titans come in tied 9th place with a 1.74% increase in followers. The Cowboys have the largest combined following of all 32 teams, with 11.4 million followers across all four platforms, and have accrued 195,058 new followers since the start of the season.
Rounding out the top ten, also in tied position are the Buffalo Bills and Jacksonville Jaguars with a 1.69% increase in followers.
The Los Angeles Rams were the only NFL team with fewer followers now than at the start of the season, with a net loss of 8,529 followers (-0.19%) across the four social media platforms.
Tudor Turiceanu, Chief Editor for Casino Alpha commented on the findings:
“Social media offers fan a way to establish a connection with their fellow supporters, whether that be celebrating their team’s successes or berating them for their losses.
“It is fascinating to see how each teams’ social media following has changed over the course of the season, with the Kansas City Chiefs receiving an unexpected boost in followers, due in part to Taylor Swift’s affiliation with Chief’s tight end, Travis Kelce.
“It will be interesting to see how these rankings change as the season unfolds, with Super Bowl contenders likely to see the biggest jump.”
Sources:
Twitter, Instagram, Threads, TikTok, Tokcount, Tokcounter
Methodology:
Follower counts were recorded on the 7 September, 2023 prior to the first game of the 2023 NFL season and compared with mid-season follower counts on 4 October, 2023 in order to calculate percentage change. Data is therefore correct as of 4 October, 2023.
Facebook followers were not included as part of the analysis, as follower counts on the platform are often only available to the nearest 100,000 followers, meaning that changes to follower counts could not be accurately captured.
NFL teams social media follower growth
(7th September- 4th October 2023)
| Rank | NFL Team | Combined social media followers (7 September 2023) | Combined social media followers (4 October 2023) | Number of new followers since start of 2023 NFL season | Follower growth | |
| 1. | Kansas City Chiefs | 8,471,854 | 9,020,694 | 548,840 | 6.48% | |
| 2. | Miami Dolphins | 4,070,781 | 4,228,687 | 157,906 | 3.88% | |
| 3. | Philadelphia Eagles | 9,097,657 | 9,337,170 | 239,513 | 2.63% | |
| 4. | New York Jets | 3,337,425 | 3,419,321 | 81,896 | 2.45% | |
| 5. | San Francisco 49ers | 6,782,847 | 6,947,686 | 164,839 | 2.43% | |
| 6. | Detroit Lions | 4,578,443 | 4,682,543 | 104,100 | 2.27% | |
| 7. | Cincinnati Bengals | 5,057,752 | 5,168,404 | 110,652 | 2.19% | |
| 8. | Los Angeles Chargers | 3,370,730 | 3,432,175 | 61,445 | 1.82% | |
| 9.* | Tennessee Titans | 3,100,035 | 3,154,040 | 54,005 | 1.74% | |
| 9.* | Dallas Cowboys | 11,221,205 | 11,416,263 | 195,058 | 1.74% | |
| 10.* | Jacksonville Jaguars | 2,163,527 | 2,200,193 | 36,666 | 1.69% | |
| 10.* | Buffalo Bills | 5,322,984 | 5,413,172 | 90,188 | 1.69% | |
| 11. | Baltimore Ravens | 5,103,455 | 5,183,421 | 79,966 | 1.57% | |
| 12. | Minnesota Vikings | 4,016,551 | 4,071,700 | 55,149 | 1.37% | |
| 13. | Cleveland Browns | 4,100,850 | 4,151,864 | 51,014 | 1.24% | |
| 14. | Arizona Cardinals | 3,208,686 | 3,247,259 | 38,573 | 1.20% | |
| 15. | New York Giants | 5,988,585 | 6,051,308 | 62,723 | 1.05% | |
| 16. | Las Vegas Raiders | 4,813,805 | 4,861,638 | 47,833 | 0.99% | |
| 17. | New Orleans Saints | 4,895,024 | 4,937,752 | 42,728 | 0.87% | |
| 18.* | Green Bay Packers | 6,155,365 | 6,208,302 | 52,937 | 0.86% | |
| 18.* | Atlanta Falcons | 4,852,322 | 4,893,993 | 41,671 | 0.86% | |
| 19. | Seattle Seahawks | 7,096,365 | 7,156,581 | 60,216 | 0.85% | |
| 20. | Houston Texans | 3,818,254 | 3,849,479 | 31,225 | 0.82% | |
| 21. | Washington Commanders | 3,353,026 | 3,379,521 | 26,495 | 0.79% | |
| 22. | Indianapolis Colts | 3,304,987 | 3,330,603 | 25,616 | 0.78% | |
| 23. | Pittsburgh Steelers | 9,279,586 | 9,350,180 | 70,594 | 0.76% | |
| 24. | Chicago Bears | 4,796,604 | 4,832,310 | 35,706 | 0.74% | |
| 25. | New England Patriots | 11,146,088 | 11,216,207 | 70,119 | 0.63% | |
| 26. | Tampa Bay Buccaneers | 4,045,967 | 4,069,608 | 23,641 | 0.58% | |
| 27. | Carolina Panthers | 6,140,271 | 6,163,166 | 22,895 | 0.37% | |
| 28. | Denver Broncos | 5,138,072 | 5,154,821 | 16,749 | 0.33% | |
| 29. | Los Angeles Rams | 4,584,493 | 4,575,964 | -8,529 | -0.19% | |
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Author: David Keech
David Keech is a retired teacher and works as a sportswriter, sports official and as an educational consultant. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]
