MAHOMES LAUNCHES THRONE COFFEE BRAND WITH FORMER BODYARMOR EXEC
Mahomes has launched a ready-to-drink iced coffee brand, Throne Sport Coffee—stylized as Throne SPORT COFFEE—with beverage industry veteran Michael Fedele.
Throne launched Thursday in convenience stores, at Amazon and at sportcoffee.com. It is initially available in 20 states and at more than 3,000 retail locations, primarily Casey’s and Hy-Vee spots. The brand includes 11-ounce cold brew cans of black coffee, and three flavored versions: mocha java, salted caramel and French vanilla. Cans retail for $3.49 at grocery stores or $3.99 at convenience stores.
Read the complete story from Sportico’s Kurt Badenhausen HERE
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