Crystal Geyser® Alpine Spring Water® Announces Strategic Partnership with United Soccer League
No. 1 Nationally Distributed Bottled Spring Water Scores Official Water Partnership with North America’s Largest Professional Soccer Organization, USL
TAMPA, Fla. and NOVATO, Calif. (April 17, 2025) – Crystal Geyser® Alpine Spring Water®, the flagship brand of family-owned and operated CG Roxane LLC, today announced a multi-year partnership with the United Soccer League, becoming the league’s “Official Water Partner” and presenting partner of the USL on TUDN.
“We are thrilled to welcome Crystal Geyser to the USL family,” said Josh Keller, USL Executive Vice President of Corporate Development & Partnerships. “Hydration is essential to the game, and this partnership will provide our players and fans with high-quality hydration with a trusted and refreshing spring water. Crystal Geyser’s dedication to local community and environmental stewardship aligns perfectly with USL’s values.”
This multifaceted partnership underscores the company’s commitments to providing natural spring water straight from the source and supporting active lifestyles. As part of the agreement, Crystal Geyser® Alpine Spring Water® will be the Official Water Partner of the USL.The partnership will not only see CG Roxane integrated across United Soccer League’s national and local platforms, but will also feature a custom content series designed to amplify Crystal Geyser® Alpine Spring Water® “Find Your Source of Greatness” campaign, which will showcase interviews with players, coaches, fans, and executives across the Leagues, highlighting the personal journeys and dedication that fuel their pursuit of excellence. The content will be featured on the USL’s YouTube channel and promoted across both brands’ social media channels.
Crystal Geyser® Alpine Spring Water® will be featured in broadcast and digital media, including CBS, CBSSN, ESPN 2, Spanish-language broadcasts on TUDN, as well as national streaming services including Golazo, ESPN+ and Peacock, and will be incorporated into digital content and social media initiatives. The collaboration will include on-site activations, including marquee USL match days and USL Youth & Academy events to spotlight young players advancing to the professional ranks, of which Crystal Geyser® Alpine Spring Water®will be the presenting sponsor. Additionally, Crystal Geyser® Alpine Spring Water® will partner with Orange County SC to further connect with fans at the local level.
“Crystal Geyser is proud to team up with the United Soccer League,” said Anne-Charlotte de La Porte, VP of Marketing at CG Roxane, makers of Crystal Geyser® Alpine Spring Water®. “This partnership provides a great opportunity to support aspiring athletes and connect with fans who share our values of an active lifestyle and community spirit. We believe soccer’s burgeoning popularity, especially with the younger generation who will champion healthy living in the future, aligns perfectly with our brand. We look forward to a successful collaboration.”
For more information, please visit CrystalGeyserPlease.com and USLSoccer.com.
About CG Roxane LLC
CG Roxane LLC is a privately held, family-owned and operated enterprise and bottled water company. Crystal Geyser® Alpine Spring Water® is the number one nationally distributed bottled spring water in the United States, well-known for its gallon-size jug. As an environmental steward since its operation began in 1990, founded on the core principle of bottling water directly from the spring source, CG Roxane became the first U.S. beverage company to build and open its own recycled plastic (rPET) plants in San Bernardino, CA, and Benton, TN. This dedication to sustainability, alongside its unique spring-source bottling, distinguishes CG Roxane from other U.S. bottled water companies. For more information, visit crystalgeyserplease.com.
About United Soccer League
Founded in 1986, the United Soccer League (USL) is the largest and fastest-growing soccer organization in the United States, impacting more than 200 communities nationwide. The USL is the first and only organization to offer a comprehensive youth-to-professional pathway for both men and women under one ecosystem. This structure includes four men’s leagues: the newly announced, top-tier professional Division I league, the USL Championship (Division II), USL League One (Division III), and USL League Two (pre-professional). The women’s pathway includes the top-tier USL Super League (Division I), which debuted in 2024, and USL W League, the country’s leading pre-professional women’s league. The USL also oversees USL Academy, a progressive talent development platform, and USL Youth, a premier national youth platform.
With multi-year national and international media rights agreements across various platforms including CBS Sports, ESPN and Peacock, the USL is the most widely accessible soccer league in the country.
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Author: David Keech
David Keech is a retired teacher and works as a sportswriter, sports official and as an educational consultant. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]
