Fashion expert reveals the hottest trends to impress your date this Valentine’s Day
- Cowgirl boots are crowned the ultimate Valentine’s Day look, with more than 482,000 average monthly searches
- The emerging ‘red trend’ is in second place with 219,000 average monthly searches, and bows are in third with 196,000 average monthly searches
- Midaxi skirts are the least popular fashion trend this Valentine’s Day, with only 295 average monthly searches
A recent fashion study has revealed the most popular fashion trends this Valentine’s Day, with cowgirl boots topping the ranking.
Clothing label experts at Super Label Store gathered a list of the most popular fashion trends and analyzed their US search volumes on Google. They ranked each trend’s search volume from the highest to lowest interest to determine the top 10 hottest looks this Valentine’s Day.
Top 10 Hottest Valentine’s Day Fashion Trends
| Rank | Trend | Average Monthly Searches |
| 1 | Cowgirl Boots | 482,756 |
| 2 | Red Trend | 219,078 |
| 3 | Bows | 196,324 |
| 4 | Fringe | 188,670 |
| 5 | Loafers | 182,626 |
| 6 | Rain Boots | 176,728 |
| 7 | Kitten Heels | 165,823 |
| 8 | Corsets | 164,207 |
| 9 | Tennis Bracelets | 153,344 |
| 10 | Beanies | 151,734 |
Cowgirl Boots
This fashion trend has dominated wardrobes since its emergence, taking the title of the most popular fashion trend in America this Valentine’s Day. Cowgirl boots receive 482,756 searches each month on average. This item is a fashionable staple in many wardrobes and has led the way for the trendy Western and cowboy style.
Cowgirl boots are easy to style, can be dressed up or down and give a pop of rustic, especially when paired with a feminine dress or flowy skirt this Valentine’s Day. Mississippi has the highest search interest in cowgirl boots, with an average of 214.28 monthly searches per 100,000 people.
The Red Trend
Red has been the go-to color in fashion recently, with the trend ranking second with 219,078 average monthly searches. The ‘red trend’ includes red boots, heels, handbags, tops, skirts, shorts, or tights. A statement red piece in an otherwise muted outfit is the go-to fashion choice right now.
It is no secret that red is the Valentine’s Day color too, symbolizing love, romance and passion. Going for an all-red look for your date is cute, but pairing red with neutral tones will create a striking contrast and turn heads. Georgia loves the red trend the most, searching an average of 96.11 times a month per 100,000 residents.
Bows
Bows rank third, gathering an average of 196,324 monthly searches. This resurgence reflects society’s desire to embrace femininity, softness and playfulness in fashion right now.
Adding some bows to your Valentine’s outfit this year will create a timeless and feminine look, whether you wear a bow hair accessory, bow earrings or other pieces of jewelry, on boots or bags, around the neck or on pieces of clothing. The versatility of the bow trend means you can add your own flair and style to any outfit. Floridians are most interested in the bow trend, searching an average of 74.06 times per month per 100,000 people.
Fringe
Fringe detailing has made a comeback in fashion this year, receiving 188,670 monthly searches on average in fourth place. Incorporating fringe into an outfit gives it added movement and texture. Fringe is another trend coming out of the resurgence of Western and bohemian styles.
Wearing items of clothing with fringe this Valentine’s Day is a unique and dynamic look, but fringed shoes, bags and other accessories can add a playful touch. Washington loves the fringe trend the most, searching an average of 75.75 times a month per 100,000 people.
Loafers
Loafers have solidified their status in fashion as a timeless and versatile footwear choice, with 182,626 average monthly searches, ranking fifth. Whether chunky or classic, suede or leather, heeled or platform, loafers can be styled to suit your personal aesthetic.
This Valentine’s Day, try pairing chunky loafers with a feminine skirt or dress to add a contemporary edge to your look. New Yorkers love loafers the most, with 99.33 average monthly searches per 100,000 residents.
Rain Boots
Another bold choice of footwear is rain boots, with an average of 176,728 searches each month, putting them in sixth place. Rain boots have evolved from a comfortable and functional choice of footwear to a trendy look this year.
With the emerging fisherman aesthetic in fashion right now, rain boots have risen to popularity. They can be paired with unexpected combinations like short skirts or dresses, or long slip-style, to create a fresh and chic date night look this Valentine’s Day. People in Vermont love this trend the most, with 79.03 average monthly searches per 100,000 residents.
Kitten Heels
Kitten heels rank seventh, with an average of 165,823 monthly searches. These heels are defined by their slender and low heels, making the perfect footwear choice for a feminine yet comfortable look.
This trend is made for those wanting a classic yet functional look this Valentine’s Day, as the lower heel means less pain and more style. Massachusetts searches for kitten heels the most, with 70.08 average monthly searches.
Corsets
Corsets are in eighth place, receiving 164,207 searches a month on average. This trend has witnessed a contemporary resurgence, with its evolution from a restrictive undergarment to an empowering and bold outerwear piece.
Tennis Bracelets
Tennis bracelets rank ninth, with 153,344 average monthly searches. A tennis bracelet is defined by its continuous line of diamonds or gemstones set in a flexible band. It is a timeless accessory that can be styled with any look and give an outfit some bling this Valentine’s Day.
Beanies
Beanies have come in tenth place, gathering 151,734 average monthly searches. They are brilliant winter accessories that are versatile and easy to style as they can be a statement piece, worn more casually or for more polished looks.
Midaxi skirts are the least popular fashion trend this Valentine’s Day, with just 295 average monthly searches. These skirts fall just above the ankle, combining the lengths of a maxi and midi skirt.
Noor de Swart, founder and CEO of Super Label Store, has commented on the findings, “Valentine’s Day fashion trends in America this year are a reflection of bold and playful choices. Cowgirl boots top the list, offering a versatile look that pairs perfectly with dresses and skirts, adding a rustic touch to romantic outfits.
“The ‘red trend’ follows closely behind, with red becoming the ultimate statement color for love and passion, making it the go-to hue for both bold and neutral ensembles.
“Whether it’s the flirtatious femininity of bows or the dynamic movement of fringe, these trends are shaping Valentine’s Day fashion with an emphasis on individuality and style.”
https://superlabelstore.com
Methodology
Monthly search volume data was sourced from Google Keyword Planner, analyzing searches from January to December 2024 in the U.S. to reveal the top rankings with average monthly search volume.
A list of popular fashion trends was compiled and analyzed based on searches for the trend within related search terms:
- [fashion]
- [fashion] trend
- [fashion] fashion
- [fashion] fashion trend
The combined search volume for each fashion trend was calculated and then used to rank the trends from highest number of monthly searches to lowest.
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Author: David Keech
David Keech is a retired teacher and works as a sportswriter, sports official and as an educational consultant. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]
