MADISON, Wis. (AP) — The Legislature’s finance committee has signed off on spending an additional $1.5 million on tourism marketing.
Democratic Gov. Toney Evers’ 2019-21 state budget would have given the Department of Tourism an additional $5 million for marketing. Republicans who control the finance committee walked that back to $1.5 million but held off on releasing the money because the department lacked a spending plan.
The department now says it wants to expand marketing efforts to perhaps three new markets from a list of 31 cities that includes Detroit, Phoenix and Denver.
The committee approved a motion releasing the money on a 12-4 vote on Wednesday. The motion requires tourism officials to report to the committee by Sept. 1, 2020, on the size of the audience reached, department website clicks and cities targeted.
Author: News Desk
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