NFL fans in these states are most disillusioned with their teams
- Study of searches for NFL terms finds Louisiana has lowest interest levels out of states that are home to NFL team
- Tennessee ranks second for fan disillusionment, while Michigan is third
- Fans in Nevada are most enthusiastic about the NFL
Fans of the New Orleans Saints are the most disillusioned in the county, a new study has found.
The research by onlinecasinos.com, which helps players find the best online casinos worldwide, analyzed Google searches for 50 different terms related to the National Football League, such as “NFL”, “NFL scores” “NFL schedule” and “NFL draft” to discover each state’s rate of searches, and find the where fans are least optimistic about the league and their team.
Louisiana has the lowest rate of searches out of states that are home to an NFL team, and is therefore home to the most disillusioned fans. The home state of the New Orleans Saints generates 1,379,854 NFL-related searches each month from an estimated population of 4,590,241, which equates to 30,061 searches per 100,000 people. That is the fifth lowest ratio out of all 50 states, with only states that don’t have an NFL team producing a lower level of searches for the league.
America’s second most disillusioned fans are in Tennessee. Despite the Titans calling the state home, the seven million population produced 2,179,055 NFL-related searches on average per month over the past year, which works out at 30,902 per 100,000 people – the sixth lowest ratio in the country, just slightly higher levels of interest than Louisiana, meaning it has the second lowest interest out of states that are represented by an NFL team.
The home of the Detroit Lions is the state ranking third for least enthusiastic NFL fans. Michigan’s population of just over 10 million people Google NFL-related terms on average 3,299,428 times each month, working out at 32,882 searches per 100,000 people, which is the tenth lowest overall, and the third lowest out of states that are home to an NFL team.
Georgia followed closely behind Detroit with very similar numbers, making the home of the Atlanta Falcons the state with the fourth most disillusioned NFL fans in the country. The Peach state has a population of just under 11 million people, who generate on average 3,643,132 NFL-related searches each month, which translates to 33,384 searches per 100,000 people.
Top ten states with an NFL team where fans are most disillusioned
| Rank | State | Average NFL-related searches per month | Population | NFL-related searches per 100,000 people |
| 1 | Louisiana | 1,379,854 | 4,590,241 | 30,061 |
| 2 | Tennessee | 2,179,056 | 7,051,339 | 30,903 |
| 3 | Michigan | 3,299,428 | 10,034,113 | 32,882 |
| 4 | Georgia | 3,643,132 | 10,912,876 | 33,384 |
| 5 | Indiana | 2,389,587 | 6,833,037 | 34,971 |
| 6 | Texas | 11,680,168 | 30,029,572 | 38,896 |
| 7 | Missouri | 2,410,247 | 6,177,957 | 39,014 |
| 8 | Illinois | 4,944,603 | 12,582,032 | 39,299 |
| 9 | Ohio | 4,788,767 | 11,756,058 | 40,734 |
| 10 | Florida | 9,117,937 | 22,244,823 | 40,989 |
At the other end of the scale, Nevada tops the ranking for most enthusiastic fans whose state has an NFL team. The population of around 3.17 million produce a monthly average of 1,871,688 NFL-related searches – that equates to 58,899 per 100,000 people. The state is set to hold the Super Bowl for the first time ever in February 2024, when the Allegiant Stadium in Nevada will host the showpiece event.
When analyzing all 50 states, overall Delaware topped the rankings with a massive 60,582 searches per 100,000 people, making it America’s most NFL-obsessed state, despite the fact it isn’t home to an NFL team. In total there are 616,974 searches for the top 50 NFL-related terms on average every month.
Maryland takes third place when it comes to NFL interest, with 56,891 monthly searches per 100,000 people. The top three most common National Football League searches are for “NFL”, “NFL scores”, and “NFL schedule”.
Pennsylvania is fourth overall, based on 54,402 average monthly searches per 100,000 people, while North Dakota is in fifth with 54,389 per 100k, making it the second state in the top five which isn’t home to an NFL team.
At the other end of the scale, Alabama registers the lowest search levels for NFL-related terms, on a monthly average of just 19,348 per 100,000 people. The low ranking for interest in the NFL is likely due to the state being one of the country’s college football hotbeds, and home to the all-conquering Alabama Crimson Tide – winners of six national championships in the past 15 years.
Oklahoma, another state with a proud NCAA football history, ranks in 49th for NFL obsession. The state is home to around four million people, and there are an average of 894,347 NFL searches each month, which adds up to 22,248 searches per 100,000 people.
Arkansas is in 48th place with 24,363 searches per 100k, while Kentucky is 47th (25,153 per 100,000) and Louisiana is 46th (30,060 per 100,000).
A spokesperson for onlinecasinos.com said: “NFL is America’s favorite league, so it was interesting to delve into the data and find out where it’s loved more than anywhere else. Nationally the figures show that there each month there is an average of 137,621,053 searches for the top 50 most common NFL-related terms. The true scale of the country’s love for NFL becomes even clearer when you consider that those 50 search terms don’t even include any team-specific searches.”
ENDS
Methodology
The study used Google Keyword Planner to find the 50 most Googled terms relating to NFL in the US. It then used the planner to find each state’s number of searches for each term and totalled them before comparing against population to reveal each state’s rate of searches per 100,000 people.
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Author: David Keech
David Keech is a retired teacher and works as a sportswriter, sports official and as an educational consultant. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]
