Michael Jordan and his son, Jeffrey, have launched holding company Heir Inc. and secured a $10 million seed funding round.
Led by Thrive Capital, the round will help build the company’s first product: a sports-focused Web 3.0 platform – also called Heir – that allows athletes to connect with their fans.
Members have an opportunity to gain access to “Huddles” by purchasing a Huddle membership NFT that will unlock an exclusive experience with their favorite sports star and take part in the $7 billion NFT market.
Each Huddle will have a certain membership capacity, so once that limit is reached, additional fans can only join if an original membership is resold.
Membership values correlate directly with an athlete’s popularity, and each athlete will receive a percentage of all transactions on the platform.
Jeffrey Jordan will lead the company alongside Jeron Smith — Steph Curry’s former CMO and business partner — and Daniel George, founder of Limitless Creative. Michael Jordan will serve as an advisor.
Chicago Bulls player Lonzo Ball, blockchain platform Solana, entrepreneur and investor Alexis Ohanian, and New York Knicks executive vice president and senior basketball adviser William Wesley all participated in the round.
Engagement Opportunities
Smith mentioned that outside of Huddles, Heir will offer other athlete insights to fans including following what songs and shows they’re consuming on Spotify and Netflix.
The platform is slated to launch next year.
************************************************************
We can use your help, and it’s simple. Witness some great performances? Hear about top athletes and top teams in our area?
Know some top athletic performances? Seeing some great teams in action?
Nominate an athlete or team: HERE
Pancakes or Waffles! We feature top area athletes with our world-renowned feature. Send us your nominations for who you’d like us to interview HERE
Baked or Fried! We also feature difference makers throughout central Wisconsin: coaches, booster club leaders, adminstration, volunteers, you name it. Send us your nominations for who you’d like us to interview HERE
College Athlete Roundup! We want to recognize student-athletes from the area who are competing at the college level. Send us information on college athletes from the area with our simple form HERE
Where are they Now? We feature athletes and difference makers from the past, standouts in sports who excelled over the years and have moved on. Know of a former athlete, coach or difference maker who we should feature? Know of a former standout competitor whose journey beyond central Wisconsin sports is one we should share? Send us information on athletes and difference makers of the past with our simple form HERE
We welcome your stories! Contact us at [email protected]!
Author: David Keech
David Keech is a retired teacher and works as a sportswriter, sports official and as an educational consultant. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]
