~ From the Braintrust ~
As reported by Jason Lynch of Adweek, NBC Universal has set the record for the biggest upfront sales of Super Bowl Ads.
The going rate: as much as $6 million per 30 second spot.
NBCU has already sold 85% of its in-game advertising inventory for Super Bowl 56, seven months before the Feb. 13 event.
Read more about NBC Universal’s ad sales HERE
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