Oregon Named Audiobook Capital Of The US

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David Keech
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Photo Courtesy Renaissance Learning
Oregon Named Audiobook Capital Of The US
In a new data analysis, Oregon is the place where people love reading the most in the US, whereas Vermont is the place where people love physical books the most.
  • Oregon is the city where people tend to search for books, in all forms, the most
  • Audiobook demand in the US is almost double E-book demand and 8% higher than Physical books.
  • Vermont is listed as the number one location for physical book searches per person.
  • Vermont, Utah, and Washington are all named among the most prolific reading communities.
Despite common concerns that there has been an overall decrease in the rate of reading amongst the US population, a recent YouGov survey has shown that it is still a very common pastime, with 54% of all adults questioned having finished reading a book for pleasure in the last year, while 33% have read more than 5 books over the past year.
Audiobooks, in particular, have continued to see ongoing growth, with data released by the US Audio Publishers Association showing double-digit growth, year on year, over the past eleven years, even after the end of the “pandemic boom,” resulting in revenue exceeding £1.8 billion in 2022.
Our research also shows that Audiobook demand is 80% higher than E-book demand and 8% higher than physical book demand. Steve M a writing and literary expert from My Paper Writers had this to say:
“Reading has been growing in popularity again in recent years and audiobooks have been a primary factor in that growth. People who struggle to find time to read can now consume books on their commute or during a workout making it a lot easier to find time to read”
In an effort to better understand the reading habits of the public at large, the team at My Paper Writers carried out a study to look at the demand for different kinds of reading in every state in the US. These were the results:
Total Book Searches Across All Formats Per Person:
  1. Oregon
  2. Vermont
  3. Utah
  4. Washington
  5. Maine
  6. Colorado
  7. Massachusetts
  8. New York
  9. New Hampshire
  10. Illinois
  11. Idaho
  12. Alaska
  13. Virginia
  14. Montana
  15. North Carolina
  16. Rhode Island
  17. Maryland
  18. Hawaii
  19. Minnesota
  20. Wyoming
Audiobook Searches Per Person
  1. Oregon
  2. Utah
  3. Colorado
  4. Alaska
  5. Washington
  6. Vermont
  7. Maine
  8. Idaho
  9. Montana
  10. Nevada
eBook Searches Per Person
  1. Massachusetts
  2. Illinois
  3. Washington
  4. Vermont
  5. Utah
  6. Colorado
  7. Virginia
  8. New York
  9. New Hampshire
  10. Oregon
Physical Book Searches Per Person
  1. Vermont
  2. Maine
  3. Oregon
  4. Washington
  5. New York
  6. Massachusetts
  7. Colorado
  8. Rhode Island
  9. New Hampshire
  10. North Carolina
Steve M from My Paper Writers also had the following to say:
“While the overall total searches seem to line up with the population centres of the country having the most readers when you break it down by per person, you can start to see some of the real reading capitals of the country starting to break out. In particular, Oregon, Vermont, and Utah seem to have the best-read populations in the nation”About My Paper Writers:
My Paper Writers is a provider of high-quality custom-written papers for all academic levels. Comprised of a team of professional writers, they are able to provide sample papers for any topic and any subject complexity, be it sciences, arts, business, engineering, or law, among others.
-Ends-
Story credit My Paper Writers
Methodology
We looked at the top searched keywords for each book type (physical, audio and E-book) and then got the variations of those keywords and the search demand for each UK city. Then we found the cities with the most demand per population.
Full data set and additional commentary available upon request
Data Sources:
YouGov
Publishing Perspective
Google Keyword Planner for search data

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David Keech
Author: David Keech

David Keech is a retired teacher and works as a sportswriter, sports official and as an educational consultant. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]

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