MADISON, WI (OnFocus) – In recognition of Feb. 2-8, 2025 being designated Flood Insurance Awareness Week, the Wisconsin Department of Natural Resources (DNR) and Marshfield Insurance are raising awareness of our state’s increasing flood risk and the importance of having appropriate insurance coverage.
Snowmelt and spring storms significantly increase the risk of flooding in Wisconsin, and many homeowners and renters may not realize that standard insurance policies typically do not cover flood damage.
“One inch of water can cause up to $25,000 in damage, so even small or moderate floods can be financially devastating if you don’t have the right insurance,” said Insurance Commissioner Nathan Houdek. “Whether you rent or own, there is flood insurance coverage available for your needs.”
Wisconsinites are eligible to purchase federal flood insurance, even for properties not in designated Special Flood Hazard Areas, when they reside in a community that is a member of the National Flood Insurance Program (NFIP). On average, 40% of NFIP flood insurance claims occur outside Special Flood Hazard Areas.
Homeowners and renters can also explore private flood insurance policies to protect their homes and belongings. Marshfield Insurance, a trusted agency serving Wisconsin residents, helps clients navigate their flood insurance options and ensure they have adequate protection.
“Flooding can happen anywhere, and too often, people assume they are covered until it’s too late,” said Nick Arnoldy, CEO of Marshfield Insurance. “We strongly encourage homeowners and renters to speak with their insurance agent now to review their flood risk and secure the right coverage before the spring thaw.”
The DNR Floodplain program manages community enrollment in the NFIP, with staff serving as experts on federal flood insurance.
“Flood insurance through the National Flood Insurance Program is one of the tools that builds flood resiliency into our Wisconsin communities,” said Sarah Rafajko, State of Wisconsin NFIP coordinator at the DNR. “Don’t wait until flood waters are rising to explore insurance.”
Since there is usually a 30-day waiting period before NFIP policies go into effect, signing up today ensures residents have coverage before spring storms hit Wisconsin.
Those who own property in Special Flood Hazard Areas are required to purchase flood insurance if they have a mortgage from a federally regulated lender. However, those outside of these areas should also consider their flood risks and protect their investments accordingly.
The Wisconsin Office of the Commissioner of Insurance offers several resources to help consumers understand flood insurance and learn how to mitigate flood risk.
To learn more about flooding and flood insurance, visit the DNR’s Floodplain webpage or contact Marshfield Insurance to explore coverage options.
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