REVEALED: The Most Influential NBA Teams 

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REVEALED: The most influential NBA teams  

  • The Los Angeles Lakers top the list with an astonishing 192.5 million followers between the team and its players 

  • The Golden State Warriors and the LA Clippers are second and third, respectively 

  • The least influential team is the Portland Trail Blazers, with 5.8 million combined followers 

New research has discovered the most influential NBA teams, with the Los Angeles Lakers taking the top spot.  

Experts at Casinos Sweeps analyzed the number of Instagram followers each team and its players have, to determine which team is the most influential. The research also revealed which teams have the highest average likes, comments, and engagement rate. 

Rank 

Team 

Team and players’ combined followers 

1 

Los Angeles Lakers 

192,497,182 

2 

Golden State Warriors 

126,530,905 

3 

LA Clippers 

53,479,336 

4 

Chicago Bulls 

40,791,247 

5 

Dallas Mavericks 

37,154,677 

6 

Milwaukee Bucks 

35,927,327 

7 

Phoenix Suns 

27,412,303 

8 

Miami Heat 

26,952,108 

9 

Cleveland Cavaliers 

26,920,386 

10 

Boston Celtics 

23,741,276 

 

At the top of the list is the Los Angeles Lakers, with an impressive 192,497,182 Instagram followers between the team and its players. The team’s official page alone has 23.9 million followers, with an average of 215,000 likes and 1,000 comments per post. Their most notorious player, LeBron James, has more followers than any other player in the NBA, with 159.5 million.  

In second place is the Golden State Warriors. The team and its players have a combined following of 126,530,905, with 55.9 million of those attributable to their most followed player, Stephen Curry. The team’s official page has over 32 million followers, higher than any other team, and an average of 155,000 likes and 1,000 comments per post.  

Third is the LA Clippers, who have a following of 53,479,336 between the team and its players. The team’s page alone has 5.2 million followers, with an average of 26,000 likes and 182 comments on their posts. Russell Westbrook is their most popular player, with over 23 million followers. 

The Chicago Bulls are next on the list. Despite being sidelined since 2022 due to a knee injury, Lonzo Ball has the most followers on the team, with over 18 million. The team’s page has over 10 million followers and receives an average of 29,000 likes and 166 comments per post. Overall, the number of followers between the team and its players is 40,791,247. 

Fifth is the Dallas Mavericks, with 37,154,667 followers between the team and its players; 3.9 million of these are accounted for by the team’s official page, which has an average of 29,000 likes and 252 comments per post. Their most influential player is Kyrie Irving, who has 19.8 million Instagram followers, making him the fourth most followed player in the NBA. 

In sixth place is the Milwaukee Bucks, whose most popular player is Giannis Antetokounmpo. His personal Instagram page has just under 16.2 million followers, which contribute to the team’s combined following of 35,927,327. The team’s page has 5.5 million followers and an engagement rate of 0.7%, the highest in the top 10 teams. They also rake in an average of 43,000 likes and 365 comments on each of their posts. 

The Phoenix Suns are seventh in the ranking, with 27,412,303 combined followers between the team and its players. The team’s account alone has 3.5 million followers, receiving 20,000 likes and 238 comments per post on average. With 13.4 million followers, seven-foot-tall Kevin Durant is their most popular player. 

Next on the list is the Miami Heat; between the team and its players, they have 26,952,108 followers on Instagram. With an average of 53,000 likes and 654 comments per post, the team’s official account has over 6.7 million followers. Their most influential player is Jimmy Butler, with 9.9 million fans following his personal Instagram. 

In ninth place is the Cleveland Cavaliers. Their combined following is 26,920,386, with 16.6 million of those attributable to the team’s official page, which has an average of 8,000 likes and 108 comments per post.  

Number ten is the Boston Celtics, with a total of 23,741,276 followers between the team and its players. Their most popular player is Jayson Tatum, who has 6.7 million followers on Instagram. The team’s page has 7.8 million followers, and, on average, they receive 51,000 likes and 185 comments on each of their posts.  

The least influential out of all 30 teams in the NBA is the Portland Trail Blazers, with just 5,846,280 followers between the team and its players. 

A spokesperson from Casinos Sweeps has commented: “All teams have had a significant impact on the NBA’s overall popularity, both in the US and internationally. However, it is fascinating to see which ones have ranked the highest.” 

“However, the popularity of each team can change dramatically with new stars, management strategies, and on-court success, so it will be interesting to see how the rankings change in future seasons.” 

This information was provided by Casinos Sweeps, casino sweepstake comparison site and experts in the gambling industry. 

ENDS  

Methodology 

rank 

team name 

Combined team and player followers 

Team only followers 

average likes (team only) 

average comments (team only) 

engagement rate (team only) 

1 

Los Angeles Lakers 

192,497,182 

23,865,266 

215,000 

1,000 

0.40% 

2 

Golden State Warriors 

126,530,905 

32,296,206 

155,000 

1,000 

0.30% 

3 

LA Clippers 

53,479,336 

5,231,242 

26,000 

182 

0.00% 

4 

Chicago Bulls 

40,791,247 

10,165,961 

29,000 

166 

0.20% 

5 

Dallas Mavericks 

37,154,677 

3,885,557 

29,000 

252 

0.50% 

6 

Milwaukee Bucks 

35,927,327 

5,528,028 

43,000 

356 

0.70% 

7 

Phoenix Suns 

27,412,303 

3,560,306 

20,000 

238 

0.60% 

8 

Miami Heat 

26,952,108 

6,755,691 

53,000 

694 

0.30% 

9 

Cleveland Cavaliers 

26,920,386 

16,616,499 

8,000 

108 

0.10% 

10 

Boston Celtics 

23,741,276 

7,835,649 

51,000 

185 

0.60% 

11 

Philadelphia 76ers 

18,287,313 

4,316,655 

32,000 

155 

0.70% 

12 

Charlotte Hornets 

17,366,118 

2,379,302 

31,000 

281 

0.50% 

13 

Memphis Grizzlies 

16,948,858 

1,993,702 

12,000 

93 

0.60% 

14 

Brooklyn Nets 

15,937,485 

4,928,085 

9,000 

161 

0.10% 

15 

Orlando Magic 

14,737,075 

1,866,549 

60,000 

377 

1.20% 

16 

Houston Rockets 

13,814,772 

6,310,387 

13,000 

196 

0.10% 

17 

New Orleans Pelicans 

13,475,673 

2,801,485 

6,000 

47 

0.20% 

18 

Toronto Raptors 

12,258,552 

4,130,275 

17,000 

142 

0.40% 

19 

San Antonio Spurs 

12,045,128 

5,165,610 

6,000 

82 

0.10% 

20 

Minnesota Timberwolves 

11,742,722 

3,063,033 

22,000 

267 

0.40% 

21 

Washington Wizards 

11,631,626 

1,542,743 

7,000 

90 

0.30% 

22 

Oklahoma City Thunder 

11,346,375 

5,905,539 

10,000 

129 

0.20% 

23 

Atlanta Hawks 

11,202,257 

2,605,704 

7,000 

143 

0.20% 

24 

Denver Nuggets 

9,975,199 

2,620,253 

18,000 

109 

0.30% 

25 

Sakramento Kings 

8,810,774 

2,229,483 

13,000 

60 

0.30% 

26 

New York Knicks 

7,900,796 

3,978,093 

24,000 

207 

0.40% 

27 

Detroit Pistons 

7,092,834 

1,578,635 

5,000 

94 

0.20% 

29 

Utah Jazz 

7,082,608 

1,380,350 

7,000 

51 

0.10% 

29 

Indiana Pacers 

6,111,536 

3,094,518 

18,000 

84 

0.10% 

30 

Portland Trail Blazers 

5,846,280 

2,935,425 

5,000 

94 

0.10%

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David Keech
Author: David Keech

David Keech is a retired teacher and works as a sportswriter, sports official and as an educational consultant. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]