~ From Storyland Studios ~
Another long-time media brand is getting into the themed resort business. But this time, it isn’t a movie studio, video game, or TV network.
Sports Illustrated is branching out from magazines and publishing and lending its name and spirit to a new line of resort hotels. California-based Storyland Studios will master plan and design the immersive experiences, which will be called Sports Illustrated Hotels and Resorts.
“We’re honored to be a part of bringing our team’s concepts for this resort to life,” Storyland Studios Founder & Chief Creative Officer Mel McGowan said. “Sports Illustrated is known worldwide for its enduring influence in the sports world. Transforming the brand from page to themed environment, then inviting sports enthusiasts, families, and adults of all ages to immerse themselves in that space, is going to be an incredibly exciting journey.”
The resorts promise “active, participatory visitor attractions, high-quality dining, lifestyle and wellness experiences, and celebrating some of the most iconic moments and athletes in sports history,” according to Storyland’s press release
The first SI hotel resort will open next year in Punta Cana in the Dominican Republic. A resort in Orlando is slated to follow after that. Other locations in the United States, including Hawaii, are being considered for additional resorts. Authentic Brands Group, the owner of Sports Illustrated, will be working in partnership with Experiential Ventures Hospitality LLC and ADMI Inc. to develop and launch a number of premium Sports Illustrated resort destinations
Sports Illustrated began publishing in 1954, becoming the authoritative voice of sports journalism for a generation of fans. Like many magazines, SI struggled with the transition to online publishing, but Sports Illustrated retained strong brand value, largely driven by its annual swimsuit issue. Today, Sports Illustrated reaches more than 70 million consumers a year, according to the company.
*************************************************
Know some top athletic performances? Seeing some great teams in action?
We can use your help, and it’s simple. Witness some great performances? Hear about top athletes and top teams in our area?
Nominate an athlete or team: HERE
Where are they Now? We feature athletes and difference makers from the past, standouts in sports who excelled over the years and have moved on. Know of a former athlete, coach or difference maker who we should feature? Know of a former standout competitor whose journey beyond central Wisconsin sports is one we should share? Send us information on athletes and difference makers of the past with our simple form HERE
Pancakes or Waffles! We feature top area athletes with our world-renowned feature. Send us your nominations for who you’d like us to interview HERE
Baked or Fried! We also feature difference makers throughout central Wisconsin: coaches, booster club leaders, adminstration, volunteers, you name it. Send us your nominations for who you’d like us to interview HERE
College Athlete Roundup! We want to recognize student-athletes from the area who are competing at the college level. Send us information on college athletes from the area with our simple form HERE
We welcome your stories! Contact us at [email protected]!