Travis Kelce jersey demand overtakes quarterback Patrick Mahomes for the first time in history
- After the Kansas City Chiefs vs Chicago Bears game on 24 September, with Taylor Swift in attendance, searches for Travis Kelce jerseys skyrocketed by 1,267%, overtaking quarterback Patrick Mahomes for the first time in history
- Demand for Travis Kelce jerseys is at its highest since an all-time high after winning the 2023 Super Bowl
- Searches for Kansas City Chiefs jerseys and tickets have surged by 1,974% and 1,853%, respectively, over the last seven days
Analysis of Google search data reveals that searches for ‘Travis Kelce jersey’ exploded by 1,267% worldwide on September 26 compared to the last seven days, overtaking star quarterback Patrick Mahomes for the first time in history.
This comes amid dating rumors between Kelce and singer Taylor Swift, as the superstar musician appeared at the Kansas City Chiefs’ final against the Chicago Bears on September 24.
The analysis by Replay Poker reveals that searches for ‘Travis Kelce jersey’ soared by over 12 times the average volume compared to the last seven days, an unprecedented increase in fans looking to purchase the jersey as worn by Kelce, according to Google search data analysis.
Further analysis reveals demand for Kelce’s jerseys is at the highest point since the Super Bowl LVII, which reached the highest point of all time.
For the first time in history, search demand has overtaken star quarterback Patrick Mahomes, who led the Chiefs to victory at the Super Bowl LVII in February. At the height of search interest, demand for Travis Kelce jerseys dwarfed Mahomes’ by over 2,000% over the last seven days.
After winning against the Chicago Bears, demand for Patrick Mahomes jerseys has also seen an 819% rise compared to average levels over the last seven days.
Searches for Kanas City Chiefs jerseys and tickets also surged by 1,974% and 1,853%, respectively.
A spokesperson from Replay Poker commented on the findings:
“Taylor Swift and Kelce’s dating rumors have drawn intense public attention, causing interest in the Chiefs’ tickets and jerseys to skyrocket. It’s fascinating to see that demand for Kelce’s jersey overtook Mahomes’ only after Taylor Swift was pictured. This shows just how influential the star and her legions of followers are. Swift has over 273 million followers on Instagram alone, around 88 times that of Kelce, demonstrating just how powerful her fandom is and how it can cause record-breaking search increases. This could result in ticket prices for Chiefs’ games skyrocketing as fans clamor to catch a glimpse of the budding couple together, and could well raise the profile of Kelce and his teammates to new heights.”
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Author: David Keech
David Keech is a retired teacher and works as a sportswriter, sports official and as an educational consultant. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]
