Travis Kelce officially the most popular NFL player in 49 states
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New research has revealed the most popular NFL players according to Google search volume
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Travis Kelce is the most searched-for player in 49 states and has over 4.75 million searches every month
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Teammate Patrick Mahomes is the second most popular player with 1.68 million monthly searches
Travis Kelce has been named the most popular NFL player across America, according to a new study that analyzed Google search data.
The research from FlashPicks, a betting picks, parlays, predictions and news brand, analyzed Google Search volume in each US State for more than 200 of the most high-profile NFL players, to find the most popular stars in the league.
The study revealed that Travis Kelce ranks in first place, and is the most searched-for player in 49 states.
The Kansas City Chiefs tight end is by far the most searched-for player in the US and receives an enormous 4.75 million Google searches every month, 3 million more than any other player in the NFL.
Kelce’s increased popularity in recent times has been boosted by his relationship with pop star Taylor Swift, and it’s having a positive impact on his commerciality as shown by the research.
The only state in which Kelce is not the number one searched player is Minnesota, where his 90,500 monthly average searches don’t quite match that of Kirk Cousins. The Atlanta Falcons quarterback left the Vikings after last season, but fans clamor for him still as he has featured in 110,000 searches per month in 2024.
The only other state where Kelce has competition for the top spot is Wisconsin, where he shares the most popular player accolade with Aaron Rodgers, as both players have 90,500 online searches on average.
The top 10 most popular NFL players in the United States
Rank |
Name |
Team |
Total Average Monthly Searches |
1 |
Travis Kelce |
Kansas City Chiefs |
4,752,300 |
2 |
Patrick Mahomes |
Kansas City Chiefs |
1,679,000 |
3 |
Aaron Rodgers |
New York Jets |
1,562,000 |
4 |
Brock Purdy |
San Francisco 49ers |
1,282,700 |
5 |
Joe Burrow |
Cincinnati Bengals |
983,980 |
6 |
Russell Wilson |
Pittsburgh Steelers |
895,180 |
7 |
Tyreek Hill |
Miami Dolphins |
821,300 |
8 |
Christian McCaffrey |
San Francisco 49ers |
817,480 |
9 |
Kirk Cousins |
Atlanta Falcons |
804,980 |
10 |
Jalen Hurts |
Philadelphia Eagles |
797,790 |
The study reveals that Kelce’s teammate Patrick Mahomes ranks in second. The three-time Super Bowl MVP has an average of 1.67 million searches every month. Mahomes ranks second in multiple states including Missouri, where he receives 60,500 searches and is sandwiched between Kelce at the top on 135,000 searches, and Chris Jones in third on 33,100.
Ranking in third just behind Mahomes is Aaron Rodgers. The New York Jets quarterback is searched for 1.56 million times every single month across America.
Brock Purdy is in fourth place and is the final player to receive over 1 million searches per month. Mr. Irrelevant led the San Francisco 49ers to the 2024 Super Bowl which saw his popularity increase, and he currently has 1.28 million searches per month on average.
Rounding off the top five is Joe Burrow of the Cincinnati Bengals. The 27-year-old has 983,980 searches across the country this year.
Russell Wilson of the Pittsburgh Steelers is in sixth with 895,180 searches per month, ahead of Tyreek Hill who has 821,300.
The eighth spot is taken by running back Christian McCaffrey, with 817,480 monthly searches – the second 49ers player to feature in the top 10. He is followed by Kirk Cousins (804,980) and Jalen Hurts (797,790) in tenth.
About FlashPicks: https://flashpicks.com/nfl/parlays
FlashPicks provides the latest news, previews, sports betting picks and sportsbook offers to its betting community with reliable expert information. With over 55,000 followers on Instagram and 60,000 followers on X, it’s also home to the revolutionary tool Smart Picks, which takes the latest statistics and data to formulate a win percentage, meaning followers can make a more informed decision on sports bets.
Methodology:
Online search data was taken from Google Ads Keyword Planner from all 50 states across America. 214 of the most high-profile players and rookies were included in the study. Data was taken from January to October 2024 to calculate the average monthly search volume and includes searches for each players name as well as ‘Player Name Jersey’.
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