Marshfield (OnFocus) – Thirty years ago, Wayne and Kelly Weiler began what is now Weiler Enterprises. What started with a fuel delivery service and a small gas station on the corner of Peach Ave (by Jim’s Auto), is now a full-fledged business consisting of three convenience stores, gas pumps, fuel delivery, and car washes.
The adventure started in 1990, when the Weiler’s purchased Brandt Oil Fuel Delivery. In 1992, the couple opened their first pump station on 4th Street. In 1994, they added the convenience store and gas pumps. The 600 N Central location opened in 1995, with the 2005 N Central location being added in 2000.
In 2003, they added a car wash at the 600 N Central location, and expanded it in 2019. In 2005, they acquired an additional fuel delivery service. Throughout the decades, there have been numerous remodels, updates, and additions to adapt to changing regulations and increased demand.
As Marshfield’s only locally-owned convenience stores, Wayne and Kelly are proud supporters of various community causes, including the Hope Lodge, Marshfield Clinic, and Columbus Schools, and have a special passion for animal-related causes.
“Local people support our business and we try to give it back to the community,” said Wayne.
“It’s all a circle,” added Kelly. “The community supports us and we support the community.”
Wayne and Kelly also contribute Weiler’s success and longevity to the many employees that keep the business running.
“Our employees are like a second family,” said Kelly.
“They aren’t just employees, they are family,” agreed Wayne.
Wayne and Kelly’s three daughters, Laura (19), Katie (16), and Ashley (12), have also contributed to the family business.
“They’ve been involved in the store since they were little,” said Wayne. “They help with shoveling, cleaning, everything.”
In their three decades of owning a community business, the couple most enjoys talking with customers, many of whom have been regulars for many years.
“I love being able to talk to people everyday, not being stuck in an office,” said Kelly. “I can’t see doing anything else.”
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Author: Breanna Butler
Breanna Butler is an award-winning multimedia producer born and raised in Central Wisconsin. She enjoys exploring and writing about the community. She lives in Marshfield with her husband and furry family.
