Wisconsin Revealed as the 15th Least Thrifty State

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Wisconsin Revealed as the 15th Least Thrifty State

A new study has revealed the thriftiest states, with Oregon taking the top spot

  • The research examined the search volume for terms related to thrifting or saving money to determine the most and least thrifty states
  • Colorado ranks as the second thriftiest state, with Idaho following in third 

Many consumers shop with the aim of saving as much money as possible in mind, and with the end of summer approaching, some people may be looking to cut down on costs to make up for an expensive couple of months. 

Verified coupon site Coupons4Real determined which states are most likely to shop with this goal, revealing the states most interested in being frugal and saving money. 

The average number of Google searches each month for money-savingrelated terms, such as ‘online coupons’, ‘discount codes’, and ‘thrift stores near me’, over the past 12 months in each state were analyzed and compared to the population to determine the rankings. 

Oregon was identified as the thriftiest state, with an average of 1,510.01 monthly searches per 100,000 people for terms related to moneysaving. Oregon’s most popular search term was ‘thrift store near me’, with an average of 59,167 searches per month; the term was also the most popular nationwide. 

Following in second was Colorado, with an average of 1,502.50 monthly searches per 100,000 citizens. One of Colorado’s most popular terms was ‘second hand store’, which generated 2,275 searches. 

In third was Idaho, which had an average monthly search volume of 1,478.58 per 100,000 residents. Among Idaho’s most popular search terms was ‘thrift shop near me’, which produced 251.67 searches. 

Ranking fourth was North Carolina, with a monthly search average of 1,443.25 per 100,000 people. A popular search term in the state was ‘outlet store near me’, with 1,061.67 searches. 

Rounding out the top five was Florida, with an average of 1,429.93 searches per month per 100,000 citizens, deeming it one of the thriftiest states for consumers. ‘Coupon codes’ was a popular term in the state, with 1,575 searches. 

Alabama came in sixth, with an average of 1,419.15 monthly searches per 100,000 residents. 

Placing seventh was Washington, which had a monthly search average of 1,365.25 per 100,000 people 

In eighth was Virginia, which reported an average monthly search volume of 1,323.35 per 100,000 citizens. 

North Dakota followed in ninth, with 1,301.67 searches on average per month for every 100,000 residents 

Completing the top ten thriftiest states was Vermont, with an average of 1,295.18 monthly searches per 100,000 people, revealing it to be one of the states with the most frugal populations. 

 

The top 10 thriftiest states 

Rank 
State 
Keyword searches (per 100k population) 
1. 
Oregon 
1,510.01 
2. 
Colorado 
1,502.50 
3. 
Idaho 
1,478.58 
4. 
North Carolina 
1,443.25 
5. 
Florida 
1,429.93 
6. 
Alabama 
1,419.15 
7. 
Washington 
1,365.25 
8. 
Virginia 
1,323.35 
9. 
North Dakota 
1,301.67 
10. 
Vermont 
1,295.18 
 

At the other end of the spectrum, Kentucky was identified as the least thrifty state, with an average of 579.61 monthly searches per 100,000 citizens for terms related to saving money.  

Second from bottom was West Virginia, which reported a monthly search average of 610.24 per 100,000 residents.  

Following in third from bottom was Mississippi, with an average of 641.42 monthly searches per 100,000 people.  

Indiana came in fourth from bottom, with an average of 644.58 monthly searches per 100,000 citizens. 

Rounding out the bottom five thriftiest states was South Dakota, with an average of 728.35 monthly searches per 100,000 residents. 

Completing the bottom 10 thriftiest states were Connecticut (736.83), Arkansas (742.92), Louisiana (779.98), Nebraska (812.49), and Iowa (822.47). 

The bottom 10 thriftiest states 

Rank 
State 
Keyword searches (per 100k population) 
1. 
Kentucky 
579.61 
2. 
West Virginia 
610.24 
3. 
Mississippi 
641.42 
4. 
Indiana 
644.58 
5. 
South Dakota 
728.35 
6. 
Connecticut 
736.83 
7. 
Arkansas 
742.92 
8. 
Louisiana 

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David Keech
Author: David Keech

David Keech is a retired teacher and works as a sportswriter, sports official and as an educational consultant. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]